Why website redesigns are the first move, not the last, towards greater transparency.
Last week I had the opportunity to contribute to Glasspockets’ Transparency Talk blog. As we at Barr set out to design the Foundation’s new website, which we launched last month, we recognized that it was an initial step in our efforts to be more transparent and one part of a broader communications strategy.
In my piece I lay out four principles that guided us as we envisioned and designed the site, with transparency, accessibility, and engagement top of mind:
A website redesign must be integrated with a communications strategy.
It’s vital to engage colleagues across the organization.
Glasspockets is a Foundation Center initiative that champions philanthropic transparency in an online world. It provides the tools foundations need to understand the value of transparency, be more open in their communications, and help shed more light on how private organizations are serving the public good.