Guide to Barr's Brand
Barr's Brand Guidelines

Logos





Design Assets
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Font – Albert Sans
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Color Palette
Barr keeps core brand colors and program-specific palettes.
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Brushstrokes
Brushstrokes add expressive energy and signal big ideas.
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Spotlights
Spotlights and corner triangles add depth and signal program areas.
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Angles
Angles build rhythm and reinforce Barr's visual identity.
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Patterns
Patterns add structure and highlight key content.
Frequently Asked Questions
For quotes and comments
Writers and media contacts can reach out to the communications team with their requests.
For reports
When designing reports funded by Barr, use author branding and include an acknowledgement of Barr’s role.